Learn how marketing principles apply to the fashion industry. Ideal for aspiring fashion marketers.()
Course Information
Level:
Undergraduate
Course Overview:
This is an intensive one-week course covering basic key elements of fashion marketing alongside more advanced techniques.
Who this course is for
This course is ideal for anyone who wants to learn how marketing principles work in the context of fashion.
Key Information
Topics covered
- Analysing the fashion market and its environments
- Fashion marketing research
- Identifying fashion segments and selecting target markets
- The fashion product
- Distribution
- Pricing garments and fashion services
- Integrated fashion communications
- Consumer behaviour
- Fashion marketing planning and determining the strategy
- Differentiating, positioning and innovation in fashion markets
- The fashion calendar and the role of the buyer
- International dimension of fashion marketing
- Marketing luxury products and other contemporary issues
Learning outcomes
- Developed a good understanding of the marketing principles within the context of the fashion industry
- Digital badge and certificate of attendance